A Message From The Founder
“My mission is to build a brand that speaks to people like me: fast-paced music-loving urbanites. The Rogue Room is a brand that embraces all human stories and cultivates wellbeing, using music and asana - the physical yoga practice - as our vehicle.
For me, the visceral feelings experienced in a yoga shala - often referred to as the flow-state - are similar to those experienced at 3 am on the dance floor, surrounded by a crowd of beautiful strangers. In many respects, these moments of self-discovery, of total surrender to the present, are symbiotic. The Rogue Room brings these two ecstatic worlds together, conceiving a new dimension of wellness for the 21st century. We cater experiences for rebellious-spirited provocateurs, and in doing so, disrupt the current order, introducing a new generation to this ancient art form.
We welcome anyone who has felt that yoga wasn’t for them, that they weren’t skinny, flexible, vegan or affluent enough, to join us. We want to help newcomers feel embraced and celebrated upon entering one of our ‘rooms’.
The Rogue community embraces everyone, with music as our common denominator and the dance floor as our temple of unity.“
Rosie Hall, Founder and CEO of The Rogue Room
Rosie Hall's career spanned 20 years in the fashion industry, where she held directorships at Dazed Media, British Vogue & Men’s Health. Her journey into yoga began as a means to support her mental well-being, and soon found a gap in the market for a contemporary vehicle for the ancient teachings of yoga. After completing her teacher training, she embarked on a mission to transform the western yoga landscape by founding The Rogue Room.
The Rogue Room serves as the intersection of movement and music, leveraging the vibrancy of club culture and the transcendence of yoga and dance to guide a new generation out of their heads and into their bodies. The Rogue Room launched the first-ever wellness residency at fabric night, partners with sound giant Pioneer DJ and is in its 3rd year of partnership with sports innovation brand, Nike.
In 2023, Rosie launched The Rogue Room Arch 5, the world's first dedicated nightclub for accessing flow state. Opened in an abandoned nightclub in Shoreditch, Arch 5 offers daily music-driven practices that foster well-being for a new generation of modern wellness seekers, recognising that within the fusion of music and movement lies the potential to awaken human potential.
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